Top AI Tools Every Content Creator Must Use in 2025

Published on
March 17, 2025
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One of the biggest challenges for independent creators and small teams is keeping up with the constant demand for fresh, high-quality content. Linktree's Creator Report found that over 59% of creators found making money difficult due to social media algorithms.

Social media algorithms reward consistency, blogs need frequent updates, and video platforms favor regular uploads. But managing everything from writing scripts, editing videos, creating thumbnails, translating content, and optimizing for search is exhausting.

This is where AI steps in.

AI is no longer a delusion or mere trend. It's already helping individual content creators and small teams in a plenty of ways. Some of these include:

  • Content ideation
  • Content generation and editing
  • Scheduling and publishing content
  • Image generation
  • Video editing

YouTube announced the AI dubbing tool "Aloud" and another named "Dream Screen" to generate YouTube video shorts and help creators expand their reach.

52% of U.S. marketers using AI tools for content marketing say the biggest benefit is faster workflows and improved efficiency.

Even a Reddit thread highlights the growing hype of AI tools among the users. 

These figures illustrate that AI helps produce better content quickly.

Now the problem is with so many AI tools available, how to make the search for the ideal tool become overwhelming. 

This blog is about the best AI tools for research, video creation, image generations, image editors, and caption generators to ease the content creation process. 

Why Use AI Tools for Content Creation?

Generative AI that produces content is creating buzz throughout content creation. According to Business Research Company, the AI content generation market is expected to reach $22.91 billion by 2029.

Source: AI Content Generation Global Market Report 

In fact, a recent study says, 65.8% of people believe AI content is equal to or better than human-written content!

On Reddit, there are multiple users' opinions about AI in content creation.

1. One user shares a great experience using Hook AI for better reel engagement..

2. Users discuss the impact of various AI tools on marketing and recommend the ones worth trying.

On one side, AI tools are helping create various types of content quickly, while on the other, creators fear being replaced. 

But the truth lies somewhere in between. While AI tools speed up content production, they still require a human touch for quality. Creators should use AI intelligently to avoid bogging down routine tasks.

List of AI Tools for Content Creators in 2025

AI Research Tools for Content Creators

1. Knolli

Knolli AI can helps creators generate SEO-optimized content ideas for increased visibility and engagement. It turns raw data into clear, research-backed articles, blogs, and social media posts for content accuracy.

Benefits of Using Knolli AI

  • Content Ideation: Knolli generates research-backed topic ideas, outlines, and key insights for various platforms.
  • AI-Powered Research Summaries: Knolli lets you upload blogs or articles and quickly gather and structure information into clear, concise summaries.
  • Automated Data Structuring: The tool organizes research findings into readable, conversational formats, saving time on content creation.
  • Customizable Insights: Users can adjust tone, format, and depth of research to fit the brand’s needs and audience preferences.

Knolli AI Pricing

  • 7-day free trial 
  • Growth plan starts at $17/month,
  • Business plan starts at $44/month, 
  • Premium plan costs $449 monthly.

2. Claude

Claude AI by Anthropic is an AI research tool that helps content teams automate research, format blog posts, and generate SEO-friendly content. It also assists with coding interactive tools, making complex projects more efficient.

Benefits of Using Claude AI Tool

  • Content Generation: It helps writers draft blogs, articles, and other content with AI-powered creativity and accuracy.
  • Design Assistance: The tool assists designers to brainstorm ideas and modify concepts.
  • Multi-platform Support: Claude AI is compatible with web, iOS, and Android devices.
  • Coding Support: Developers can use Claude as a coding assistant to enhance code quality and debug efficiently.
  • Advanced AI Models: The AI tool utilizes powerful models like Claude 3.5 Sonnet and Claude 3 Opus for detailed, high-quality responses.

Claude AI Pricing

  • Free plan $0/month
  • Pro plan $18/month
  • Team plan $25/month
  • Request a quote for Enterprise plan 

3. Perplexity

Perplexity is another AI research tool that offers real-time web search with citation integration and delivers accurate and credible information. It refines searches, reduces redundancy, and helps researchers, bloggers, and content creators find reliable insights quickly.

Benefits of Using Perplexity AI Tool

  • Generates Various Content: Perplexity can create code, tables, and summaries.
  • Transparent Source Citations: The tool AI provides citations for the information it generates for content accuracy. 
  • Multimodal Capabilities: It can integrate audio and images for better understanding and relevant search results. 

Perplexity Pricing

  • Free version with basic search capabilities
  • sonar-deep-research model costs $2 (Input), $3 (Reasoning), $8 (Output), $5 per 1000 searches
  • sonar-reasoning-pro model costs $2 (Input), $8 (Output), $5 per 1000 searches
  • sonar-reasoning model costs $1 (Input), $5 (Output), $5 per 1000 searches
  • sonar-pro model costs $3 (Input), $15 (Output), $5 per 1000 searches
  • sonar models costs $1 (Input), $1 (Output), $5 per 1000 searches
  • r1-1776: $2 (Input), $8 (Output)

AI Research Tools for Content Creators

Tool Pros Cons
Knolli
  • Real-time data access
  • Provides citations
  • Summarizes research papers
  • Limited customization
  • May struggle with complex queries
Claude
  • Generates detailed responses
  • Good at reasoning
  • Supports large text inputs
  • No real-time data access
  • No citation support
Perplexity
  • Provides source citations
  • Real-time data access
  • Interactive chat-based research
  • Some responses lack depth
  • Limited customization options

AI Image Generation Tools for Content Creators

1. Midjourney

Midjourney is a widely used AI image generation tool that uses a diffusion model to create images from text prompts. It allows creators and artists to customize dimensions and parameters for better results.

Benefits of Using Midjourney

  • AI-Powered Art Creation: Midjourney transforms simple text prompts into detailed digital artwork.
  • Effortless Visual Generation: No design skills are required. You describe the idea, and AI uses natural language prompts to deliver the image.
  • Perfect for Creators: Popular among artists, illustrators, and anyone exploring AI-driven creativity.
  • Fine tune and edit: Midjourney allows fine-tuning the output to obtain realistic images. 

Midjourney Pricing

  • Basic plan starts at $10/month.
  • Standard Plan costs $30/ month
  • Pro Plan costs $60/ month
  • Mega Plan costs $120/ month

2. Adobe Firefly

Integrated into Adobe’s ecosystem, Firefly lets users create and edit audios, videos, and images with text prompts. Its AI models generate unique, high-quality visuals that are easy to use.

Benefits of Using Adobe Firefly

  • Smart Editing: The tool offers editing features such as object removal or automatic background.
  • Deep Integration: Easily integrates with Photoshop and Illustrator to speed up design tasks.

Adobe Firefly Pricing 

  • Free plan available
  • Standard plan costs $9.99 per month
  • Pro plan costs $29.99/month

3. Ideogram

Ideogram is an AI image generator tool that supports text rendering and visual creation. It offers free image generation, customizable prompts, and an easy-to-use interface, making it ideal for various creative projects.

Benefits of Ideogram Tool

  • Realistic Image Generation: The tool uses advanced AI models to create images from text prompts.
  • Diverse Image Style Tags: It supports various styles like typography, 3D rendering, illustration, painting, fashion, and more for customized visuals.
  • Remix Feature: Ideogram modifies existing images and text prompts to create fresh, unique visuals using previous style tags and data.
  • Aspect Ratio & Resolution Adjustment: The tool allows manual image optimization or using the Magic Prompt feature.
  • Image Uploading: Allows users to upload images to train the AI and generate visuals with integrated text.

Ideogram pricing 

  • Free plan with limited access to Canvas
  • Basic plan costs $7/month
  • Plus plan costs $16/month
  • Pro plan costs $48/month

AI Image Generation Tools for Content Creators

Tool Pros Cons
Midjourney
  • High-quality, Artistic images
  • Excellent detail and creativity
  • No free version
  • Requires Discord to use
Adobe Firefly
  • User-friendly
  • Commercial-use images allowed
  • Lower image quality compared to Midjourney
  • Requires Adobe subscription
Ideogram
  • Specializes in text-based images
  • Great for creative typography designs
  • Limited style variety
  • Not as powerful for photorealistic images

AI Video Creation tools for Content Creators

1. Descript

Descript is an AI tool for editing audio and video. It helps users refine content with a simple, productive workflow. For content managers, it helps speed up video editing and podcast production.

Benefits of Using Descript AI Tool

  • Auto-remove Feature: The tool automatically removes filler words like "uh," "umm," etc.
  • Screen Recording: It has tools integrated for recording and sharing screen content.
  • Automated Captions: It automatically adds captions to the videos.
  • Voice Cloning: The Descript tool lets users create custom voiceovers.

Descript Pricing 

  • Free plan with text-based editing
  • Hobbyist plan costs $19/month
  • Creator plan costs $35/month
  • Business plan costs $50/month
  • Request a quote for the Enterprise plan

2. Invideo AI

InVideo generates videos based on user-provided prompts or scripts. It uses a library of stock media and AI algorithms to create short or long-term videos tailored to individual or brand needs.

Benefits of Using Invideo AI Tool

  • Test-based Video Editing: Create and edit videos using simple text prompts.
  • News & Script Generator: Turn articles into videos and customize AI-generated scripts.
  • Stock Media Access: Use quality free videos, images, and music from iStock and more.
  • AI Voice Cloning: The tool lets you clone your voice or choose from AI-generated voices for your videos.

Invideo Pricing

  • Free plan with 10 mins/wk of AI generation
  • Plus plan costs $35/month
  • Max plan costs $60/month
  • Generative plan costs $120/month
  • Request a quote for the Enterprise plan

3. Steve.ai

Steve AI is an AI video creation tool that turns text inputs into animated or live-action videos. Marketers can create product demos, educators can make tutorials, and social media managers can design engaging posts for platforms like Instagram and LinkedIn.

Benefits of Using Steve AI Tool

  • Various Video Styles: The tool lets you create video guides, tutorials, and other content styles with ready-to-use templates.
  • Voice-to-Video Generation: It converts audio or voice-overs into videos with text animations and lip-syncing avatars.
  • Smart Asset Selection: This AI tool suggests relevant graphics, videos, and music based on your script.

Steve.ai Pricing

  • Basic plan costs $20/month
  • Starter plan costs $60/month
  • Pro plan costs $80/month

AI Video Creation Tools for Content Creators

Tool Pros Cons
Descript
  • Powerful video & audio editing
  • AI-powered script editing
  • Learning curve for beginners
  • No text-to-video feature
Invideo AI
  • Strong text-to-video capabilities
  • Large stock media library
  • Can produce generic-looking videos
  • Requires paid plan for HD exports
Steve.ai
  • Converts text to animated videos
  • Good for marketing content
  • Limited customization options
  • Not ideal for real-world footage

AI Image Editors for Content Creators

1. Canva

Canva is a widely popular AI image editing tool that generates appealing visuals in minutes. Its AI-powered tools, with features like design recommendations and background removal, help content creators and non-designers create professional graphics.

Benefits of Using Canva AI Tool

  • Customizable Templates: Canva offers an extensive template collection to serve varying design needs.
  • Image Editing: The tool has a drag-and-drop interface for easy image editing without a learning curve.
  • Generate Images for Social Media Platforms: The tool allows you to create Pinterest graphics, Facebook cover photos, Pinterest graphics, and Instagram stories.

Canva Pricing

  • Free plan costs $0 (1 user)
  • Pro plan costs $45.99 per month (1 user)
  • Teams plan costs $45.99 per month (for team)
  • Contact support for Canva Enterprise plan pricing

2. Phot.ai

Phot.AI is an AI image editing tool designed for ads, banners, product photos, and promotions. It offers features like background removal, image enhancement, and AI-generated effects to help users create high-quality visuals quickly and easily. 

Benefits of Using Phot.ai Tool

  • Multiple File Support: It works with various image formats for seamless project compatibility.
  • Personalized Workflows: The tool customizes and saves workflows to boost productivity and fit specific needs.
  • Frequent Enhancements: The tool receives regular updates with new features and improvements.
  • Ready-to-Use Templates: Phot.ai provides professional templates for quick project starts and consistent design.

Phot.ai Pricing 

  • Free plan costs $0 with basic features
  • Pro plan costs $10/month
  • Unlimited plan costs $35/month

3. PicsArt Photo editor

Picsart is a complete AI photo editing platform that offers free AI-powered design tools. It handles edits like background removal, enhances low-quality images, and generates visuals from scratch with AI for professional graphic outputs.

Benefits of Using PicsArt AI Tool

  • Creative Toolset: PicsArt offers collage making, filters and effects, and drawing tools to enhance image quality.
  • Cross-platform Compatibility: The tool is available for iOS, Windows, and Android.
  • Wide Range of Templates: It offers various customizable templates for invitations, social media posts, graphic creation, etc.
  • Video Editing: Various AI-powered tools allow video editing including layering, trimming, and filtering. 

PicsArt Photo editor Pricing

  • Free plan costs $0/month
  • Pro plan costs $5/month
  • Plus plan $7/month
  • Gets custom Enterprise plan pricing

AI Image Editor Tools for Content Creators

Tool Pros Cons
Canva
  • User-friendly interface
  • Wide range of templates
  • AI-powered design suggestions
  • Limited advanced editing tools
  • Some features require a Pro plan
Phot.ai
  • AI-powered background removal
  • Quick and easy edits
  • Limited file export options
  • Fewer templates compared to Canva
PicsArt Photo Editor
  • Strong AI effects & filters
  • Mobile-friendly editing
  • Can be ad-heavy on the free version
  • Less professional control

AI Caption Generators for Content Creators

1. Knolli.ai

Knolli AI is an AI caption-generating tool designed to generate captions that maintain a consistent brand voice and relevant messaging across platforms. Its AI-powered optimization capability enhances readability and audience engagement, helping posts reach more people.

If you're looking to improve your LinkedIn content strategy, check out our guide on How to Create Great LinkedIn Posts with AI and How AI is Changing LinkedIn Content Creation.

Benefits of Using Knolli AI Caption Generator

  • Multi-Platform Caption Generation: Knolli can create captions for Instagram, Facebook, LinkedIn, Twitter, and Pinterest while maintaining a consistent brand voice.
  • AI-Powered Structuring: It organizes captions into a natural, conversational format for better engagement.
  • Customizable Tone & Style: The tool lets you adjust language, tone, and style to match your brand identity.

Knolli pricing

  • Offers free trial for 7 days 
  • Growth plan costs $17 per month,
  • Business plan costs $44 per month, 
  • Premium plan costs $449 per month.

2. Zeemo

Zeemo AI is an advanced AI caption-generating tool that automates subtitle generation and video translation. It quickly creates accurate captions in multiple languages to make content more accessible and engaging.

Benefits of Using Zeemo AI Tool

  • Instant AI Captions: The tool generates captions in seconds across 20 languages.
  • Video Translation: It helps translate content into 19 languages for a global audience.
  • Animated Captions: It lets you add eye-catching effects for TikTok, Instagram, and YouTube.
  • Easy Video Resizing: The tool optimizes videos for different platforms.
  • Editing Tools: You can trim clips, add music, and enhance videos in one place.

Zeemo Pricing

  • Free plan costs $0/month (3 videos/month)
  • Pro plan costs $9.99/month (50 videos/month)
  • Expert plan costs $14.99/month (300mins captions/month)
  • Business plan costs $29.99/month (600mins captions/month)

3. Hootsuite - AI Caption Generator

Hootsuite’s AI Caption Generator is free to use. It allows users to create captions quickly and keep branding consistent across platforms. It saves time for content creators and social media managers. The scheduling feature lets you plan posts and makes content management easy.

Benefits of Using Hootsuite's AI Caption Generator

  • Instant AI Captions & Hashtags: The tool generates on-brand captions, hashtags, and content ideas in seconds.
  • All-in-One Social Media Tool: It helps manage posts, captions, and scheduling in one place.
  • Advanced Editing Features: It provides access to professional tools to refine and optimize content.
  • Team Collaboration: This caption-generating tool allows teams to create and review posts easily.

Hootsuite - AI Caption Generator Pricing - 

  • The tool is free to use.

AI Caption Generators for Content Creators

Tool Pros Cons
Knolli.ai
  • Customizable captions
  • AI tone adjustment
  • No scheduling integrations
Zeemo
  • Auto-captions for videos
  • Supports multiple languages
  • Can miss punctuation accuracy
Hootsuite AI Caption Generator
  • Integrates with Hootsuite
  • Auto-generates hashtags
  • Limited customization
  • Focuses only on social media captions

Using AI to Make Content Creation Easier 

The right AI tool for content creation can automate routine tasks, boost engagement, and improve efficiency.

But before choosing a solution, ask yourself if you need an AI tool to:

  • Save valuable time on content creation
  • Develop more engaging captions
  • Connect with your target audience
  • Maintain consistent posting schedules
  • Scale your social media efforts

These insights will help pick the right tool and perform tasks like writing captions, editing images and videos, and conducting research more quickly and effectively.

Sign up with Knolli today to experience how it helps generate captions and conduct in-depth research, all in one place.

FAQs

How can AI tools help content creators?

AI tools help content creators with writing, editing, video creation, image creation, and content generation, making the process faster and more efficient.

What AI tools are best for creating captions?

AI-powered caption generator tools like Knolli, Zeemo, and Hootsuite help create, edit, and optimize captions efficiently and make content more engaging and accessible.

What AI tools are best for image generation?

AI-powered image generation tools like MidJourney, Adobe Firefly, and Ideogram enable users to create high-quality, AI-generated images for various creative and professional needs.

What AI tools are best for image editing?

AI-powered image editing tools like Canva, Phot.AI, and PicsArt allow users to edit, enhance, and transform images while providing powerful design and editing capabilities.

What AI tools are best for video creation?

AI-powered video creation tools like Invideo AI, Steve AI, and Descript help users generate, edit, and enhance videos efficiently, making video production easier and more accessible.

Can AI tools generate scripts for videos and podcasts?

Yes, AI tools like Knolli, Claude, and Descript can generate scripts for videos, podcasts, and presentations, making content creation faster and more structured.