How to Create Great LinkedIn Posts with AI?

Published on
February 10, 2025
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LinkedIn is buzzing with AI-generated posts. Some say it's making the platform inauthentic, while others see it as a tool to amplify creativity and efficiency. The question isn’t whether AI should be used it’s how to use it effectively.

AI isn’t here to replace your voice. It’s here to help you write faster, refine your ideas, and boost engagement if used correctly.

AI isn’t a shortcut; it’s a strategy. Here’s how to use it to craft standout LinkedIn posts.”

The following LinkedIn post highlights the real reason people are turning to AI. 

Source: LinkedIn

According to a recent report by Originality AI shared on WIRED, 54% of LinkedIn’s premium users are turning to AI tools to rewrite posts, update profiles, and draft messages.

The LinkedIn post below by a well-known influencer discusses how to post authentic content on LinkedIn, and many people agree with it.  

AI LinkedIn Content
Source: LinkedIn

The following Reddit thread shows disagreement about AI-generated content.

What are the community's thoughts on AI generated posts?
Source: Reddit 

The truth is that AI-generated content is standard now. But AI won’t replace the human touch; it’s here to enhance it.

Quick comparison
Source: ContentIn

How to Find Trending Topics to Post on LinkedIn

Great posts start with great topics. AI can help, but here are a few manual ways to discover what’s trending:

1. Google News & Google Trends – Enter relevant keywords and look at top headlines.

AI Search Results - Google News
Google News

Google Trends
Google Trends

The keyword I used in both instances is AI. 

Under the related topic section, you will find trending keywords.

2. LinkedIn News—Check the trending section and use popular hashtags from there. They appear in the right section on LinkedIn.

LinkedIn News

3. Reddit & Twitter – These platforms are goldmines for discovering unfiltered discussions, so you can take ideas from there and create your own LinkedIn posts.

Here are some LinkedIn ideas to get you started:

  • Post a roundup of what you learned at the last event you attended
  • Host an AMA
  • Post a how-to or tutorial of something you do every day
  • Spotlight how a customer uses your product/service
  • Interview a team member
  • Make a meme
  • Ask your audience a question
  • Go behind the scenes
  • Share a milestone
  • Share an experience that shaped your career
  • Share the timeline of how you started your career
  • Post a fill-in-the-blank
  • Share something that inspires you
  • Share a roundup of the favorite people you follow
  • Create an infographic
  • Talk about a common misconception
  • Talk about the last book you read
  • Share your morning (or work) routine
  • Share your biggest challenge this week
  • Talk about your favorite tool or resource
  • Talk about a blog post you disagree with (and why)
  • Re-share an old post
  • Share your top tips you give new clients
  • Share a throwback
  • Highlight a new product or service
  • Explain the positive business impact of using your product/service
  • Explain the negative business impact of NOT using your product/service
  • Answer your most asked questions
  • Face your biggest objections from customers
  • Share a customer review
  • Share proprietary research or data
  • Record video
  • Take a photo of your desk setup and explain why it's meaningful to you
  • Use emojis in a unique way
  • Highlight important insights from a recent case study
  • Take about your core values
  • Comment on industry news
  • Start a weekly quick tip series
  • Curate top links from the week
  • Reach out to other accounts for co-marketing
  • Tell a story
  • Ask your followers what they want to see
  • Share a highlight from your favorite podcast
  • Share your predictions of the future of your industry
  • Share the history of your brand
  • Share a quote you love
  • Answer FAQs

Data-Driven Insights for Better Engagement

Trying to guess what your readers want?

AI tools now examine past performance and engagement to give you real insights into what works. They’ll highlight trending topics likely to get more attention, saving you from pitching anything expecting audience engagement.

Tailored Content for Different Audiences

LinkedIn is a mix of people like job seekers, industry experts, and managers. However, their preferences vary.

AI can help you refine your message, tone, and style based on the audience you'll be reaching, ensuring that your content is engaging and relevant.

The LinkedIn Algorithm & Timing Strategy

How LinkedIn Ranks Your Post:

  1. It categorizes your post as Spam, Low-Quality, or High-Quality.
    • Avoid spammy tactics like excessive tagging and external links in the main post.
  2. Golden Hour: The First 60 Minutes Matter!
    • Engage with comments within the first hour.
    • Post when your audience is online.
    • Don’t edit your post immediately after publishing—it can lower visibility.

Beyond Golden Hour: Keep the Momentum Going

Getting engagement in the first hour is key, but sustained engagement over days tells LinkedIn your post is valuable.

  • Revisit your post for 2-3 days after publishing. Reply to new comments, ask follow-up questions, and keep the conversation alive.
  • Share the post in relevant groups or with specific connections who might find it useful.
  • Repurpose comments into a follow-up post if people are engaging with a specific point, expand on it in another post!

Best Times to Post (Based on Data)

When is the best time to post on LinkedIn? That's a complicated question, considering that the platform's community of more than 1 billion members is logging in around the clock from every time zone. Still, it’s helpful to have context around where others are seeing success regarding timing and cadence. Now that you can schedule posts directly within the platform, setting up your publishing calendar accordingly is easy.

AI also helps you identify the best times to publish content based on when your audience is most active, eliminating guesswork and helping you reach a wider audience.

Tuesdays & Thursdays → 9 AM–12 PM perform well. Avoid weekends unless your audience is highly active then. Test & analyze—AI tools can track your best posting times based on engagement history.

Buffer
Credit: The Best Time to Post on LinkedIn (+Heatmap Graph).

Crafting High-Engagement LinkedIn Posts with AI

1. Nail the Hook (First Two Lines Matter Most!)

People scroll fast. Your first two lines determine whether they stop or move on.

Types of Strong Hooks:

  • Curiosity-Based: "Ever wondered why some posts go viral while others flop?"
  • Problem-Solving: "Struggling with low LinkedIn engagement? Here’s how to fix it."
  • Personal Story: "A year ago, I almost quit LinkedIn. Then I tried this…"

Pro Tip: AI can suggest multiple hooks but humanize them before posting.

2. Write Like You Talk

  • Keep it conversational. No jargon.
  • Break up long paragraphs.
  • Use bullet points for clarity.

Example: Instead of “Leverage AI to optimize engagement strategies on LinkedIn,” say, “Use AI to figure out what works and post better content.”

3. Add Visuals (Text-Only Posts Aren’t Enough)

  • Carousels & Infographics work well for storytelling.
  • Short Videos & GIFs boost engagement.
  • AI Tools Like Canva can help you create visuals in minutes.
Knolli - LinkedIn Content Generator

Use AI to Draft Ideas, But Always Edit and Customize

AI helps brainstorm and create a rough draft of your post. But it's great if you take the time to review, edit, and customize the content to ensure it aligns with your voice, expertise, and the specific message you want to convey. Make AI-generated text your own.

The Reddit thread below backs the statement:

Writing with AI Without it sounding like it was written by AI
Source: Reddit

So, I’ve been trying to get more traction on LinkedIn for a while, but my posts just weren’t getting much engagement. I started thinking: What makes top creators’ posts go viral? Sure, having a ton of followers helps, but it’s more than that. It’s the hooks, the tone, and the content quality. 

One day, I tried replicating a creator’s style just as an experiment, and the difference was huge! It got me thinking: What if I had a tool that could do this consistently? That's when I decided to create Postgenie.

Introducing PostGenie: AI That Helps You Write Better, Faster

If you’re struggling to keep up with LinkedIn content, PostGenie by Knolli can help. It: 

  • Suggests relevant topic ideas based on your industry.
  • Generates high-quality drafts you can edit to match your tone.
  • It helps you refine hooks, structure, and style for maximum impact.

Just input a few keywords, and PostGenie will do the rest, giving you relevant and authentic ideas.

(Check the screenshot below to see how it works!)

Prompt: "I’m a marketing expert, and I want to create a short LinkedIn post about the recent rise of AI in digital marketing. Please suggest a compelling headline, a brief overview of the topic, and key takeaways that I can share with my LinkedIn network."

Knolli

Now, you can refine the draft of your post. Refine it accordingly and publish it for engagement.

For instance, you can add custom instructions on PostGenie when generating LinkedIn post briefs.

Knolli

Using AI Without Sounding Like a Robot

AI is a great assistant but not a replacement for your voice. Here’s how to use it wisely:

  • Drafts, Not Final Posts -Let AI generate ideas, but tweak them to reflect your personality.
  •  Inject Your Insights – Share real experiences or opinions AI can’t generate. 
  • Test Multiple Versions – Use AI to generate different angles and see what feels right.

Real-World Example: AI + Personalization in Action

Post 1 (AI-generated, unedited):

“Networking is important for career growth. Always attend industry events and engage with peers to increase visibility.”

Post 2 (Humanized with Personalization):

“Last year, I hesitated to attend an industry event. But one conversation there led to a collaboration that changed my career. Here’s what I learned…

”Which one feels more engaging? The second one, because it has a personal story and unique insights AI alone can’t replicate.

Start creating LinkedIn posts effortlessly. Try PostGenie today. Sign up now.