Top 5 Benefits of Using AI in Content Creation for Influencers & Brands

Published on
March 21, 2025
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Anyone in the content creation field knows the real struggle.

  • Strict deadlines
  • The never-ending demand for fresh content
  • Pressure to rank on search engines while keeping audiences engaged
  • Consistently produce high-quality, engaging content with minimal efforts

Do you face the same challenges as a content creator?

Well, that’s exactly where AI comes in.

It enhances productivity, refines strategies, and helps explore new creative possibilities. AI-powered tools like Knolli and ChatGPT can now generate compelling product descriptions, optimize marketing copy for conversions, and even scale up content based on audience insights.

Companies across industries are already seeing results:

  • Amarra, a formalwear distributor, cut content creation time by 60% and simplified inventory with AI-generated product descriptions.
  • Repurpose, a sustainable brand, uses ChatGPT for marketing and copywriting.

Still confused if artificial intelligence could truly enhance how content is created, optimized, and consumed?

This blog covers stats highlighting the potential of AI-generated content, what content formats it could support, AI benefits in content creation, and how to use it for better writing. 

What Do Stats Say About AI Content?

  • According to Grand View Research, the global AI content creation market value reached $32.28 billion in 2024. It is expected to grow at a CAGR of 13.9% until 2030.

Source: Global Digital Content Creation Market

  • According to a 2025 Semrush study, AI-generated content now ranks on par with human-written content in top search results.
Source: AI-Generated vs Human-Generated Content Rankings
  • 90% of content marketers plan to use AI for content marketing in 2025.
Source: AI Usage in Content Marketing

What Content Can AI Create: Articles, Images, Videos, and More?

AI is changing how content is produced and boasts several content types. Modern AI tools can also summarize PDFs, extract key insights, and even allow users to chat with documents for quick information retrieval.

  • Written Content and Articles: AI algorithms examine existing data to write articles, blogs, and other content from scratch that resonates with the expected style and subject matter requirements.
  • Create Images: AI tools understand design principles and produce contextual graphics, images, and creative illustrations.
  • Personalized Content: AI generates content tailored to specific use needs, such as emails, news, product suggestions, etc.
  • Videos and Multimedia: AI tools like Descript and Pictory AI can create videos and animations and assist in editing to achieve engaging and appealing content.
  • Produce Audio: Several AI tools are available to compose audio tracks and music in different moods and styles to complement the content. 

What Are the Benefits of AI in Content Creation?

Content remains essential for creators and brands to attract audiences, drive traffic, generate leads, and monetize content. But what's challenging is to create quality content in a short time while keeping up with consistency.

Well, AI is helpful. It assists in several areas, from brainstorming ideas to research and drafting content. Let’s discuss this in detail. 

1. Save Time on Research

Researching a topic takes time. But AI can quickly gather relevant information and summarize key points. You need not spend hours searching for details. AI tools help simplify the complete research process.

However, AI is not always 100% accurate. So always do fact-check before relying on its results.

2. Improve SEO

AI helps assess target keywords, tags, and metadata to optimize content for better search rankings.

  • Keyword Research: AI tools help identify high-ranking, low-competition keywords to target potential audiences.
  • On-Page Optimization: AI suggests improvements for meta titles, descriptions, and more to make content easily readable and search-friendly.

3. Reduce Costs and Scale Content

AI tools are said to be cost-effective solutions as these enable content generation in bulk without hiring extra staff. Though AI-generated content needs editing, it often requires less revision than writing from scratch. It saves both time and resources.

4. Overcome Writer’s Block

For creative writers or marketing specialists, generating new ideas isn’t always easy.

But AI can help by suggesting blog topics, video scripts, and social media post ideas. It helps simplify the brainstorming process, structure content, and improve efficiency. Learn How to Create Great LinkedIn Posts with AI.

5. Better Audience Insights

AI tools help assess a lot of audience data to find out what people like, how they act, and what’s trending. This makes it easier to create content that people expect and then keep them engaged and returning back.

How to Use AI in Content Creation?

AI works best as an assistant rather than as a technology that overrules human expertise and creativity.

Let's see how in what ways can AI help with content creation:

  • Research Help: AI can suggest key points and refine research for complex and in-depth topics.
  • Content Proofreading and Optimization: AI checks grammar, spelling, and keywords to improve clarity and structure.
  • Short-Form Content Writing: AI quickly generates product descriptions, metatags, ad copy, and social media posts.
  • Language Translation: AI translates content into different languages for potential audience.
  • Visual and Multimedia Support: AI can suggest or generate images, infographics, and videos to make written content engaging.
  • Template Creation: AI provides ready-made templates for emails, reports, and more for quick and easy customization.

Limitations of AI in Content Creation

AI has improved in creating content. But still it poses some challenges when it comes to understanding context and meaning. It works by recognizing patterns which lead to miss out on details that make human communication unique.

Also, AI might generate factually correct content but lacks the emotional depth or sensitivity that specific topics require. It can also struggle to match the right tone or style, particularly in creative writing or content that needs emotional engagement.

See more: AI Challenges in Content Creation and How to Overcome Them

What People Are Saying About AI in Content?

Social media has a lot to say about AI-generated content and opinions are mixed. Some people are curious, others cautious, and a good number are just not sure what's true.

Two key moments on social media made people talking:

  • K-pop fans share opinions on using AI-generated images for teasers and official content. The concern is regarding the lack of human touch and engagement. 
  • After Kate Middleton shared a video about her cancer diagnosis, rumors started spreading that the clip was made with AI. That raised several trust issues.
Source: Social Media User Opinions on AI-generated Content

Most people are still confused about AI, but many are uncomfortable with AI-made content. The biggest concerns seem to be about losing the creative side. 

Using AI to Support Content Creation

AI is becoming a natural part of how we create and manage content. It helps with things like coming up with ideas, shaping drafts, and improving workflow while enabling human decision-making.

Here's how to use AI smartly:

  • Start small: Use AI for quick tasks like brainstorming ideas, editing content, and scheduling posts.
  • Maintain balance: Utilize AI to handle simple tasks but keep people in charge of creative decisions.
  • Protect user data: Use tools that respect privacy rules and get proper consent.
  • Stay updated: Keep an eye on new AI tools and trends to stay ahead.

You can sign up for Knolli today and see how it helps you grow your skills while making content creation easier and better.