10 Best AI Social Media Tools for Content Creation in 2025 [Free & Paid]

Published on
March 12, 2025
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Everyday posting on social media is exhausting.

“You spend hours creating content, but engagement is still low.” Or “You just don’t have the time to keep up.”

That’s where AI content creation tools come in, saving you from the creative grind. Such tools help creators save time, generate fresh ideas, and boost engagement without the constant struggle.

The Tech giant Meta integrated AI into their Emu Video platform, which helps create short-form videos. Similarly, Google has Gemini AI, which helps produce captions and SEO-optimized descriptions in seconds.

Source:Wistia x AI to Generate Video Content

A recent example is OpusClip, which secured $20 million in funding to expand its AI-driven video editing platform.

These figures and trends highlight the growing need for creators, influencers, and businesses to adapt to evolving AI tools to simplify content creation and scale their engagement strategies.

This article explores the top AI tools for social media content creation in 2025, features, and how they can be used to create engaging content.

AI and Social Media Statistics for 2025

Social media is growing, and AI is changing how content is created and shared. Below are the latest stats that illustrate the impact. 

  • According to a HubSpot survey, 46% of marketers use AI for writing marketing copy.
Source: AI Trends for Marketers
  • According to Hootsuite, AI use in social media content creation is growing, especially for content generation, image editing, idea generation, and image creation.

Source: HootSuite Research x AI in Social Media
  • AI-generated social media captions increase engagement by 44% while cutting manual effort by 70%.
Source: AI Social Media Content Creation Statistics
  • Global social media adoption has reached 94.2%, with the average percentage varying across several regions.
  • AI-powered content writing tools boost production speed by 400% and cut article costs by 50%.

List of Best AI Tools for Social Media Content Creation

Now that you know how AI and social media are evolving and going hand in hand, let's explore the top AI tools you can start using for social media content creation. 

1. Knolli

Knolli helps create different types of content, helping you keep a consistent voice across all platforms. It produces well-written and optimized content for SEO, giving your posts a better chance of reaching more people.

Use of Knolli for Social Media

  • Content generation for multiple channels: Knolli helps generate video script ideas, captions for Instagram, Facebook, LinkedIn, Twitter, and Pinterest.
  • AI-powered structuring: Knolli quickly organizes the produced content into a conversational format, saving setup time.
  • APIs for flexibility: The features allow you to connect your copilot to tools like Slack, Teams, or WhatsApp for hassle-free internal and external deployment.
  • Revenue tracking: Creators can track how much their copilot earns from subscriptions and other methods.
  • Personalization: It enables easy language, tone, and output adjustment that resonates with the brand voice and makes conversations sound natural.

Pros of Knolli

  • Flexible content uploads
  • Enterprise grade security
  • Monetization methods

Knolli Pricing: 

  • 7-day free trial 
  • Growth plan is available for $17/month,
  • Business plan costs $44/month, 
  • Premium plan is available for $449 monthly.

2. PostGenie

PostGenie is an AI-powered LinkedIn post assistant by Knolli AI that helps create engaging, impactful LinkedIn posts that build meaningful connections, enhance conversations, and boost your social media presence.

Use of PostGenie for Social Media

  • Custom prompts: PostGenie lets you input custom prompts and produces high-quality, tailored LinkedIn posts.
  • AI suggestions: It provides suggestions for hashtags and CTAs to increase engagement.
  • Fine-tune and editing: The tool lets you fine-tune your post and share it without a second thought. 

Pros of PostGenie

  • Quickly generate content ideas
  • Saves time and effort
  • Craft content resonating with your tone and goals
  • Increases engagement

PostGenie Pricing

  • 7-day free trial 
  • Growth plan is available for $17/month,
  • Business plan costs $44/month, 
  • Premium plan is available for $449 monthly.

3. Narrato AI Content Genie

Narrato AI Content Genie is a robust social media content creation tool that generates social media content and blogs for a large number of mediums. You input website URLs, and it generates social media posts or blog content in bulk for you to choose from.

Use of Narrato AI Content Genie for Social Media

  • 15+ AI social media content writing templates: It helps generate posts in various formats to post on LinkedIn, Instagram, Facebook, and Twitter.
  • AI Chat: The tool lets you input custom prompts and generate creative ideas for social media posts.
  • Multi-platform support: Allows for the generation of relevant content to tailor the content for each platform.
  • AI Image Generator: It helps input text prompts and produce good quality images for social media posts.
  • Social media planning and scheduling: It has in-built social media calendars to plan and schedule social media posts.

Pros of Narrato AI Content Genie

  • Quick content creation
  • Customization options
  • Easy-to-use interface

Cons of Narrato AI Content Genie

  • No free pricing tier
  • Potential of errors
  • Limited understanding of complex prompts

Narrato AI Content Genie Pricing

  • Pro plan for small teams and solopreneurs costs $36/month
  • Business plan costs $96/ month
  • Visit the website for other plans

4. HubSpot AI Social Media Caption Generator

HubSpot AI Social Media Caption Generator creates engaging and eye-catching social media captions. You provide a brief description for post generation, some audience details, and the tone you want, and it will generate a copy for you.

Use of HubSpot AI Social Media Caption Generator

  • Automates content generation: The tool allows the repurposing of basic social media content into question-based captions or polls for better engagement.
  • Support multiple social media handles: It creates captions for channels like Twitter, LinkedIn, Instagram, and Facebook.
  • In-built reporting: It lets you create, post, and monitor social media posts on Hubspot's dashboard.

Pros of HubSpot AI Social Media Caption Generator

  • Boosts engagement
  • Easy to use
  • Time saving

Cons of HubSpot AI Social Media Caption Generator

  • Limited creativity
  • Required editing

HubSpot AI Social Media Caption Generator Pricing

5. SocialBee

SocialBee is an AI tool that helps create social media content, using analytics and audience targeting. It saves time and helps you post engaging content to increase reach.

Use of SocialBee for Social Media

  • AI-Powered Scheduling: The tool automates content scheduling and publishing across several platforms.
  • Design Integration: The tools allow in-app integrations with platforms like Canva, Unsplash, and GIPHY to create visually appealing content.
  • Content Recycling: It lets you repurpose content for increased reach.
  • Advanced Analytics: You can track content performance to optimize strategies accordingly.
  • Blog Summaries: You can use AI to summarize blogs in your preferred tone

Pros of SocialBee

  • Ideal for small businesses
  • Affordable
  • Easy integrations

Cons of SocialBee

  • Learning curve
  • No live support

SocialBee Pricing

  • Bootstrap plan costs $24/month (5 social profiles)
  • Accelerate plan costs $40/month (10 social profiles)
  • Pro plan costs $82/month (Up to 25 social profiles)

6. Copy.ai

Copy.ai is an AI social media content creation platform that helps create social media posts, video descriptions, and captions while maintaining your brand voice. You can also automate social media workflows.

Use of Copy.ai for Social Media

  • Diverse Templates: Offers in-built templates for varying content formats like descriptions, social media posts, email copies, and more.
  • AI-powered insights and analytics: This feature lets you assess competitor content and find areas for content improvement. 
  • AI-Powered Scheduling: The tool automates content scheduling and publishing throughout several social media platforms like Twitter, LinkedIn, Instagram.
  • Easy UI: The tool has a simple design and clear chat interface for easy content creation and navigation.

Pros of Copy.ai

  • Saves time
  • Generates high-quality, engaging content
  • Easy to use and accessible for all skill levels

Cons of Copy.ai

  • Struggles with complex topics
  • Needs manual editing

Copy.ai Pricing

  • Free plan with one seat and 2,000 words in a chat
  • Starter plan costs $49/month with unlimited words
  • Advanced plan costs $249/monthly with additional features

7. Jasper.ai

Jasper.ai is another leading AI content generation tool that helps marketers generate high-quality copies. It uses advanced machine learning to understand and generate output based on user prompts. The tool uses several templates to match content style and brand voice.

Use of Jasper.ai for Social Media

  • Generate video scripts: It is versed with 50+ templates for social media caption creation and video script generation.
  • Content Repurposing: You input long-form articles and blogs and repurpose into small posts.
  • AI Chat: Customize your input to tailor the content creation outcomes. 
  • Browser extension: Use the Jasper extension on the Edge browser or Chrome and use AI for social media content creation anywhere. 
  • Multilingual capabilities: The tool supports more than 25 languages for easy output understanding.

Pros of Jasper.ai

  • Template variety
  • Command-based interface

Cons of Jasper.ai

  • Steep learning curve
  • Requires prompt refinement

Jasper.ai Pricing

  • Creator plan costs $39/month (50k words)
  • Teams plan costs $99/month (3 seats)
  • Request for custom pricing for Business plan

8. OwlyWriter AI by Hootsuite

OwlyWriter AI by Hootsuite helps you create content quickly and easily. It makes posting on social media simple by generating captions and post ideas for any platform.

Use of OwlyWriter AI for Social Media

  • Content Repurpose: This tool helps repurpose content and create top-performing posts.
  • Integration with Hootsuite: OwlyWriter AI works within Hootsuite, so you can quickly create social media captions.
  • Generate content ideas: Get the list of content ideas in bulk
  • Ease of Use: The tool is simple to use, perfect for both beginners and experienced users.

Pros of OwlyWriter AI

  • Integration with Hootsuite
  • Brand relevance
  • Social media optimization

Cons of OwlyWriter AI

  • Limited customization
  • Costly subscription

OwlyWriter AI Pricing

  • Pricing starts from $ 59.99/month.

9. EasyGen

EasyGen is an AI LinkedIn post generator that generates high-quality, personalized posts to boost engagement on the LinkedIn platform.

Use of EasyGen for Social Media

  • AI-powered text generation: The tool generates posts relevant and precisely tailored to your LinkedIn profile.
  • Idea Recommendations: Get unique topic ideas to create better content for your LinkedIn.
  • Customization options: It has customization features to personalize posts according to preferred tone and professional needs.

Pros of EasyGen

  • Time-saving
  • Ease-of-use
  • Cost-efficient

Cons of EasyGen

  • Learning curve
  • Browser dependency

10. Canva

Canva is a widely used AI tool for generating visually appealing social media content. It offers several features, such as design elements, templates, and video editing tools, in one place.

Use of Canva for Social Media

  • Social media planning and scheduling: Generate and schedule posts for posting on Facebook, Pinterest, LinkedIn, and Twitter.
  • Social media designing: It lets you create social media posts, graphics, reels, and videos for different devices, such as mobile phones and tablets.
  • Image editing: The free tool to edit, adjust, rotate, or customize photos. No learning curve.
  • Image creation for multiple social media platforms: It helps create Facebook cover photos, Pinterest graphics, branded images, and Instagram stories.

Pros of Canva

  • Large media library
  • Affordable pricing

Cons of Canva

  • Limited features with the free version
  • Generic designs

Canva Pricing

  • Canva free costs $0 (1 user)
  • Canva Pro costs $45.99/month (1 user)
  • Canva Teams costs $45.99/month (for team)
  • Request a quote for Canva Enterprise

A Quick Comparison of AI Tools for Social Media Content Creation

Here's a quick comparison of AI social media content creation tools.

Tool Best For Standout Feature Rating Pricing
Knolli Creating consistent, SEO-optimized content across platforms AI-powered structuring, personalization, and revenue tracking 4.5/5 7-day free trial; Growth Plan: $17/month; Business: $44/month; Premium: $449/month
PostGenie AI-powered LinkedIn post generation Custom AI-generated LinkedIn posts with hashtags and CTA suggestions 4.5/5 NA
Narrato AI Content Genie Automated social media and blog content Automatically generates weekly social media and blog posts with image recommendations 4.5/5 Starting at $8/month
HubSpot AI Social Media Caption Generator Generating engaging social media captions Creates tailored captions for various platforms, adjusting tone and length as needed 4.6/5 Professional plan: $800/month; Enterprise plan: $3600/month
SocialBee Comprehensive social media management AI-powered post generator with scheduling, analytics, and content categorization 4.7/5 Plans starting at $19/month
Copy.ai Crafting creative social media copy AI-driven content generator for social media posts, blogs, and more 4.5/5 Free plan available; Pro plan at $49/month
Jasper High-quality content creation Advanced AI writing assistant with templates for various content types 4.7/5 Plans starting at $29/month
OwlyWriter AI by Hootsuite Quick generation of social media captions Instantly generates captions and content ideas for various platforms 4.6/5 Included with Hootsuite plans starting at $19/month
EasyGen LinkedIn post generation AI-powered tool that generates high-quality, personalized LinkedIn posts to boost engagement 4.5/5 $59.99/month
Canva Designing visually appealing social media content Comprehensive design platform offering templates, AI-powered tools (Magic Design), and scheduling features 4.8/5 Free plan available; Pro plan at $15/month or $120/year; Teams plan at $10/month per person (minimum 3 users)

What are the Benefits of Using AI Tools for Social Media Content Creation

The best AI tools for social media content creation save time and help boost content writing creativity. With several tools discussed above, it's easy to generate social media content quickly while boosting your online presence. 

Below are the key benefits you can experience when using the right AI tool for social media content creation. 

1. Creates High-Quality Content

AI social media content creation tools assess previous posts and current market trends to produce relevant and good quality content that grabs attention. As a result, you see increased audience engagement and social media presence.

2. Better Optimization and Data-Driven Insights

AI tools suggest hashtags, forecast the best time to post, and personalize content for different audiences. Creators can assess KPIs like shares, likes, comments, and CTRs and optimize social media content creation strategies accordingly.

3. Consistent Brand Voice

It is essential to maintain a brand voice for better recognition and building trust. AI tools help generate content that matches your tone, style, and messaging based on past posts and audience interactions. You can produce captions, tweets, or videos that feel like you, regardless of where you post them. 

Reddit Opinions on AI Tools for Social Media Content Creation

Reddit users are actively discussing AI in social media content creation. Many see AI tools beneficial, while a few add the need for human skills and expertise alongside AI. 

1. A Reddit thread below shows users talking about using AI to generate social media content. 

Some users say it helps them save time, while others say it makes content sound natural.

2. Users discuss AI’s progress in social media content creation. 

The Right AI Tool is the Secret to Engaging Social Media Content

Picking the right AI tool can make a big difference in your social media presence and increase engagement opportunities. The best ones are those that can:

  • Analyze trends before they become old
  • Turn ideas and custom prompts into engaging content
  • Adapt to platform algorithms
  • Scale content while keeping it natural and human

So, sign up with Knolli today to explore, experiment, and let AI take your creativity to the next level.

FAQs About AI Social Media Content Creation Tools

1. Which AI tool is best for social media content writing?

AI tools like Knolli, PostGenie, Narrato AI Content Genie, Hubspot AI, SocialBee, Copy.ai, Jasper, and OwlyWriter AI are ideal to generate social media content. 

2. How can AI help me to create social media content?

AI tools like Knolli and PostGenie help generate social media post ideas, write captions, and suggest hashtags. Tools like Narrato AI Content Genie and Canva also help create graphics quickly.

3. Can AI tools be used for generating social media graphics?

Yes, AI tools like Narrato AI Content Genie offer AI image generation features to create engaging social media graphics. 

4. Can I create content with AI for free?

Yes, many tools like Knolli, Copy.ai, Narrato AI Content Genie offer free versions and trials with limited usage or features.