We've known for years that strong personal branding can take long.
Let's look at Zuck, for example.
A few years back, he wasn't America's favorite.
In fact, after the Cambridge Analytica scandal that highlighted Facebook’s unethical customer data usage and privacy concerns, his public approval rating fell to just 27%. People saw him as out of touch, uncool, and arrogant.
But then, his PR team got to work. They worked on reframing his image, moving the focus away from the scandal and highlighting his goal of bringing the world together. Zuckerberg increased his presence, appearing in casuals, connecting directly with people on social media, and sharing more about his charitable efforts with the Chan Zuckerberg Initiative.
By 2021, his approval ratings were up, and many people viewed his charitable efforts positively. His public image, once troubled, slowly changed to a more tech-relatable, cool, and thoughtful leader.
That's the power of good branding!
Let's learn how AI-powered knowledge hubs and content generation tools help create content that engages the audience and builds your identity.
AI-powered knowledge hubs are super-smart libraries using natural language processing (NLP) and machine learning algorithms to find information relevant to user queries. Instead of juggling through endless documents, these hubs organize and pull up vital information for easy sharing.
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AI-powered hubs showcase your skills and knowledge, positioning you as an expert in your sector. Many tools easily integrate with social media handles like LinkedIn, helping you easily share your insights and build thought leadership, all in one place.
For example, PostGenie by Knolli is a tool for creating engaging LinkedIn posts. It helps build trust and a strong professional presence with the audience, ensuring you're heard.
LinkedIn was originally created for professionals, companies, and marketers. Today, it remains one of the leading tools for business contacts, finding partners, exchanging information, and promoting businesses.
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Here are a few more stats about LinkedIn:
1. 65 million users search for jobs through LinkedIn each week.
2. LinkedIn hires six people every minute.
3. About 134.5 million users use LinkedIn daily.
4. The largest number of LinkedIn visitors is from the USA, accounting for 30.84% of all web traffic (200 million users). India is second (99 million), and China is third (60 million).
5. In the first quarter of 2024, LinkedIn saw a 55% increase in premium subscriptions.
6. 50.6% of LinkedIn users are aged 25 to 34. Millennials are followed by Generation Z (18-24 years) at 24.5%. The 35-54 age group accounts for 21.2%. The smallest user group is those over 55, making up 3.8%.
7. LinkedIn ads are trusted. Over 70% of marketers consider the platform a reliable source.
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But cutting through the noise and finding a unique voice among millions seeking attention is difficult For example:
1. Creating engaging LinkedIn content is time-consuming.
2. Meeting quality standards becomes tough.
3. Outsourcing content requirements could cost from $500 to $2,000 monthly.
To top it off, many AI-powered tools like ChatGPT can generate content quickly. But these posts feel generic and low-quality and lack authenticity, failing to stand out or build strong networks.This Reddit users for example, speak about cringe LinkedIn posts written by ChatGPT.
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PostGenie is a LinkedIn post generator tool by Knolli AI that bridges the gap. It helps create humanized, impactful LinkedIn posts that feed into an expert's AI-powered knowledge hub.
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Postgenie saves time while increasing engagement and building strong connections with minimal effort.
Let’s talk about what Knolli’s AI-powered Knowledge Hubs can do.
1. PostGenie for LinkedIn Content Creation: You know how you can use ChatGPT to generate posts quickly, but they often feel, well, a little flat? PostGenie elevates things with personalized posts that resonate with your tone and objectives no more generic responses, making it easier to stand out on LinkedIn.
2. Centralized Expertise: It brings all your data, including articles, FAQs, and more, into one place, easy to access and share with your audience. It’s the ideal way to keep users engaged.
3. Interactive Capabilities. Knolli is a Copilot that answers questions and shares your expertise, building trust with your audience. It’s more interactive than a simple chatbot.
4. Monetization Potential: Knolli's AI-powered hubs allow creators to train custom AI Copilots to answer audience queries and upsell offerings.
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Knolli’s AI-powered tools go beyond the basics, providing smarter, more efficient ways to engage, connect, monetize, and grow your professional presence.
1. Authenticity and Scalability: Using AI tools like ChatGPT or hiring ghostwriters leads to content that lacks credibility or human touch. Knolli’s PostGenie is different. It ensures that your content feels personal and relevant. So, even if you’re reaching a larger audience, it doesn’t feel like you're just rolling out posts. Instead, it feels like you’re having a one-on-one conversation.
2. Overcoming LinkedIn "Cringe": There's no doubt that LinkedIn is filled with posts that are salesy, generic, or robotic. AI-powered knowledge hubs focus on creating high-quality, tailored posts that resonate with reader's interests. The goal is to make the posts engaging, unique, and far from being an ad or a sales pitch.
3. Positioning Yourself as an Expert: AI-powered hubs help you organize your knowledge in one place, ready to access and share with your audience. When you always provide valuable content, you become a go-to expert in your field without having to constantly promote yourself.
For example, you’re a working professional continuously pushing hard to build your LinkedIn presence. You’ve heard of ghostwriters. They help eliminate content creation hassles, but what’s it really going to cost you?
In Silicon Valley, ghostwriters charge anywhere from $999 to $9,000 a month. The demand for these writers in Silicon Valley is growing due to a large number of startups and tech executives who need help in content creation.
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But it's not exactly a great ROI when it comes to LinkedIn post content creation.
Knolli’s PostGenie could be the real deal. It’s an ideal AI-backed assistant for anyone looking to level up their LinkedIn content without spending those unimaginable cents.
1. Lower Cost: Hiring a professional ghostwriter can break your budget. PostGenie gives you quality and relevant content at a fraction of the cost.
2. Quick Turnaround: With LinkedIn generator tools, you’re not waiting around for days or weeks to get your posts. Need something now? These tools deliver personalized posts for you in a matter of seconds.
3. Scalable Output: PostGenie can create posts regularly or in bulk, so you can focus on what matters most.
1. Personalization & Brand Fit: Unlike generic tools like ChatGPT, PostGenie tailors each post to your voice and brand identity.
2. Easy Knowledge Retrieval: AI-backed NLP lets you ask questions in human language, making it easier to get accurate answers. Share your questions and preferences, and let AI create content for you.
PostGenie is a faster, affordable, more personalized tool designed specifically for LinkedIn success. It knows what works on LinkedIn and creates posts accordingly.
Its easy to create your post with PostGenie:
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The tool simplifies the entire process: describe your goal, update, and you're ready to create and share personalized LinkedIn posts!
If you want to stand out and build a strong personal brand, just rolling out content won't cut it. You need posts that actually connect with your audience.
Create LinkedIn posts with PostGenie. PostGenie helps you create humanized posts, produce content in bulk, and engage your audience — all from one dashboard.
Try it for free today!
