AI in PPC: Advertising Use Cases, Benefits & Tools [2025]

Published on
April 1, 2025
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Are you sick of burning money on PPC ads that don’t deliver? 

Many business owners and marketers are frustrated by rising ad costs, poor targeting, and low ROI. 

​Reddit users have actively discussed various challenges associated with managing PPC campaigns. 

That frustration is valid. As digital ad spaces become more competitive and complex, the old way of running campaigns isn’t enough.

This is where AI Copilots step in.

Recent studies show that by 2028, AI will manage 85% of digital ad campaigns. Brands are already using these tools to solve the problems traditional PPC can’t.

  • Delta Air Lines used an AI system to track campaign performance and uncovered $30 million in revenue linked to a single sponsorship..
  • Unilever has also embedded AI Copilots into its ad pipelines, enabling predictive audience segmentation, budget forecasting, and automated, scalable A/B testing at scale.

All this didn't happen overnight. It began by training AI Copilots to understand brand goals, learn from campaign history, and respond to audience signals. 

It highlights that AI Copilots don’t just make PPC easier. They make it intelligently, quickly, and exponentially more effective. 

Quick Stats of AI and PPC

  • 75% of PPC professionals now utilize generative AI tools for tasks such as writing ads, conducting keyword research, crafting emails, and more.
Source: Use Cases of AI in PPC Marketing
  • AI-powered PPC ad campaign optimization reduces ad spend wastage by 37%, while increasing ad ROI by 50%.
Source: AI’s Impact in PPC Management

Key Benefits of Using AI Copilots to Optimize Ads

You don’t need AI to run PPC but you can use it to boost results, save time, and cut unnecessary expenditures. Here’s how AI Copilots can make your ads work more intelligently.

1. Optimize Ads in Real-Time

AI Copilots help understand user behavior and campaign context across several social media channels. They also help reach the ideal audience, eliminating any guesswork.

Additionally, you use AI Copilots to assess huge volumes of datasets, create ads, adjust targeting, and optimize campaign performance for better ROI.

2. Automated A/B Testing

AI Copilots can run thousands of ad variations at once. They keep on learning the ideal versions for campaign auto-adjustment in real time.

3. Cost-Efficiency and Bid Management

AI Copilots automatically optimize bids based on user intent, performance, and competition.

This helps reduce wasted ad spend and improve return on ad spend (ROAS) with less manual effort.

4. Gather Predictive Performance Insights

As discussed, AI Copilots assess user behavior and data and further help predict user interactions with ads.

They identify patterns, recommend changes for better engagement, and help increase sales.

5. 24/7 Optimization and Quick Response

AI Copilots are available 24/7. They monitor and optimize campaigns around the clock.

They respond to the queries quickly to keep the performance on track.

How to Use AI for PPC Campaigns in 2025

Here’s what a well-trained AI Copilot is ready to handle for you:

1. Perform Keyword Research

Targeting the right keywords is the key to running successful PPC ads. Without it, your ads won’t show up for the people you want to reach.

Earlier, PPC experts had to review lists and perform extensive manual work to determine what people were searching for. Now, AI tools can do that faster and with better suggestions.

You can try asking AI Copilots like Knolli for keyword research, but they aren’t built just for that. It can help create PPC campaign content, compare keywords, and optimize ads for increased sales.

2. Automate Ad Copywriting

Platforms like Knolli and ChatGPT can quickly generate dozens of ad variations tailored to specific keywords, audiences, or goals.

These AI systems test tones, formats, and CTAs to help you find the right message instantly.

3. Real-Time Bid Optimization

Several AI tools, like Google Smart Bidding or third-party AI Copilots, help analyze thousands of signals, such as time of day, user device, and location. Accordingly, these AI Copilots adjust bids instantly to maximize ROI, saving you from guesswork or manual settings.

4. Assess Campaign Data

AI helps you understand your PPC campaign data. You need not dig through spreadsheets full of numbers; AI tools can quickly go through all that data for you.

AI Copilots like Knolli can read your campaign data and turn it into simple charts and graphs. These visuals help you spot what’s working, what’s not, and where to improve.

5. Ad Targeting and Customer Segmentation

Targeting the right audience is key to making your PPC ads work. You receive more clicks and conversions when the correct messaging reaches the right audience

Several AI tools for PPC campaigns help you target people by location, age, interests, devices, and even the content they are viewing. This means you can tailor your ads to fit exactly who you want to reach and where they’re most likely to respond.

6. Automate A/B Testing

AI Copilots let you do testing, assess engagement metrics, and rotate top-performing versions. It saves a lot of time and makes sure the ads lead to increased conversions.

Top AI Copilots for PPC Campaigns in 2025

We’ve covered the top benefits of using AI in PPC. Now let’s break down the top AI Copilots you can use to make your ad campaigns more effective.

1. Knolli: Ideal for Marketers and PPC managers to simplify campaign planning

AI Copilot for marketing teams by Knolli that help in marketing tasks like PPC, SEO, etc.

It can be used to create an AI copilot trained on your past campaign data, strategies, and reports. This copilot will help your team decide on budgets, choose bidding strategies, and answer performance questions in real time. 

2. AdAlchemy.ai: Ideal choice for marketers to run ads with minimal effort

AdAlchemy.ai is an AI tool that improves PPC campaigns in real time. It tracks live bidding, audience behavior, and conversions to help you adjust your ads before any issues occur. This smart system learns from past results and competitor data to fine-tune your bids. It also shifts your budget to keywords that perform best, helping cut waste and boost results.

3. AdEspresso: Ideal for brands for quick optimization without manual testing

AdEspresso helps fix one of the biggest PPC problems: showing the wrong ad to the wrong audience. It uses AI to run smart A/B tests and track what works across Facebook, Instagram, and Google Ads. It gives real-time feedback and adjusts your campaigns automatically. You get better ads, better targeting, and better results without doing all the testing yourself.

4. Adzooma: Ideal for managing PPC across Facebook, Google, and Microsoft ads

Adzooma is a PPC management tool that brings all your Google, Facebook, and Microsoft Ads into one simple dashboard. It helps you save time by letting you track results, fix issues, and optimize ads without jumping between platforms. It automates bid adjustment, pauses poor ads, and boosts budget where it counts.

Start Building Better PPC Strategies With AI Copilots

AI Copilots are changing how PPC campaigns work. They assess data in real-time, adjust ads, test ad variations, and predict your audience's response. That means better targeting, smarter spending, and improved performance across every ad channel.

You can sign up with Knolli today, create your AI Copilot, and let it help with Ad content creation and optimization needs for measurable growth.